To Buy or not buy? This is the dilemma
For those dealing with complex services, or marketing in B2B, being able to find out what position the client is experiencing in its path of acquisition should be a key issue. Acquiring this skill means being able to answer these questions when evaluating a prospect’s propensity to buy: * Is the potential client is aware of a problem and is he considering finding a solution? * Is he already... [Read more of this post]
